COMPARE
StoryChief charges per client workspace. GoMimic charges per agency.
StoryChief
What StoryChief is built for
StoryChief is a full content marketing platform: editorial calendar, multi-channel publishing to thirty-plus destinations, SEO briefs, collaboration, approval flows, analytics. It was founded by people who ran an agency, and it shows — the agency plan gives each client its own workspace with unlimited users inside it, which is a sensible structure when clients and their teams work in the tool alongside you.
If you need one system that owns the whole content lifecycle from brief to publish, that's what it's for.
GoMimic
What GoMimic is built for
GoMimic starts after publish. The post exists; the job is turning it into everything else, in the client's voice, and getting it approved.
One flat price per agency regardless of how many clients are on it. Voice learned from each client's published writing. Approvals without accounts. A branded report at month end.
Where the two diverge
StoryChief
StoryChief organises around a content lifecycle.
GoMimic
GoMimic organises around a client.
Unit of pricing
StoryChief
StoryChief's agency plans are priced by client workspace.
GoMimic
GoMimic is priced per agency — the bill is the same at three clients or thirty.
Where the work starts
StoryChief
StoryChief covers planning and publishing.
GoMimic
GoMimic assumes publishing already happened, wherever it happened.
How voice is handled
StoryChief
StoryChief is a platform your team writes in.
GoMimic
GoMimic learns how each client writes from their own published posts, and applies it without being asked.
Direct publishing
StoryChief
StoryChief publishes to your channels.
GoMimic
GoMimic doesn't post on your clients' behalf — assets are marked as published by you, or pushed onward by webhook. That's deliberate: it avoids asking agencies to hold client account access.
When StoryChief is the better choice
If you want one platform covering the whole lifecycle, or you need direct multi-channel publishing from inside the tool, or your clients want to work in a shared workspace with you, StoryChief does considerably more than GoMimic and does it well.
Pricing shape
StoryChief's agency plans are priced by client workspace, with volume pricing for larger rosters arranged directly with them. GoMimic is priced per agency, published, self-serve.
We don't publish a figure for their per-client rate. It varies with volume and is agreed with their team — ask them.
Questions
Is GoMimic cheaper?
It depends entirely on your roster size and what they quote you. What we can say is that our price doesn't change when you add a client.
Does GoMimic publish to social channels?
No, by choice. Direct publishing means holding access to your clients' accounts, and most small agencies would rather not. Assets go out via copy, webhook, or your client's Drive.
Can we use both?
Yes, and some do — StoryChief for the editorial pipeline, GoMimic for distribution and client sign-off.